Pumpkin Sign & Display
brand creation
Pumpkin Print's name no longer reflected the breadth of its exhibition, signage and installation work. Studio Aitch helped the business become Pumpkin Sign & Display, then created an identity that could work consistently across the website, vehicles, stationery and clothing. The chosen route came from outside the original brief, showing the value of exploring a stronger answer rather than simply polishing the expected one.
“We approached Studio Aitch to take on a brand refresh and re-design of our website. Having taken a brief, we were presented with a number of options for consideration that were exactly as we had envisaged. However, also presented were some alternatives that moved away from the brief. After some soul searching we chose one of these ‘wild card’ designs for our re-brand and rolled the new look out to the newly designed website, delivery van, stationery and clothing proving the value of bringing in creative expertise to take a fresh look at your company’s image as opposed to attempting it in-house, sometimes you need to recognise you can’t do everything!”
Simon Platt, owner. Pumpkin Sign & Display
