JB Skrub
UI/UX redesign

JB Skrub had a strong idea, a bold identity and two audiences the website needed to serve at the same time.

Founded by Julie Bowen and Jill Biren, the skincare brand was created for tween boys who were starting to care about skincare but did not want anything too childish, too clinical or too grown up. The products also needed to feel clear and reassuring to the parents often making the purchase.

The decision was not to redesign a brand that already had personality. It was to use the existing colour, type and photography more confidently, then create a clearer product journey that worked for both audiences without splitting the experience in two.

Stronger product storytelling, more playful use of colour and carefully judged interactive elements helped people move through the range. The result is a website that feels more connected to the brand, easier to navigate and better able to turn curiosity into action.