British Standards Institute. Kitemark awareness campaign

Studio Aitch developed a trade press advertising campaign for BSI to promote the Kitemark certification schemes across sectors including fire safety, PPE, gas, electrical & fenestration. The aim was to raise awareness of the BSI Kitemark among manufacturers & service providers, positioning it as a recognised benchmark for quality, reliability & value.

Working with the BSI Kitemark team, the campaign made the Kitemark the visual hero. Industry-specific materials and product references were used to form the iconic mark, from window frame materials to flames, creating a campaign that felt relevant to each sector while keeping the Kitemark instantly recognisable. The adverts were produced across print & digital formats, helping BSI build stronger recognition for the Kitemark within specialist industry markets.