British Standards Institute
Kitemark awareness campaign

Studio Aitch developed a trade-press advertising campaign for BSI to raise awareness of Kitemark certification across fire safety, PPE, gas, electrical and fenestration. The decision was to make the Kitemark the visual hero, using sector-specific materials and product references to construct the familiar symbol in a different way for each audience. Produced across print and digital formats, the campaign kept one recognisable idea while making it relevant to specialist industry markets.