Royal Air Force
merchandise creation

Studio Aitch worked with 504 Squadron to refresh a limited merchandise offer and create products that felt more distinctive, wearable and connected to the squadron's story. Drawing on the squadron crest, RAF roundels, training exercises, collegiate sportswear and service culture, five ranges were developed across contemporary and heritage themes. The result is a broader shop offer designed for serving members, veterans and the wider squadron community, while staying authentic to 504 Squadron's identity.