Royal Air Force.
Merchandise design

Studio Aitch worked with 504 Squadron to develop a refreshed merchandise range inspired by RAF heritage, squadron identity & military life. The existing offer was limited, so the aim was to create products that felt more distinctive, wearable & connected to the squadron’s story.

Drawing from the squadron crest, RAF roundels, training exercises, collegiate sportswear & service culture, we developed five merchandise ranges: Deconstructed Roundel, Varsity, Mighty Oaks, Military Life & Heritage. The result was a broader, more contemporary shop offer designed to appeal to serving members, veterans & the wider squadron community, while still feeling authentic to 504 Squadron’s identity.