Fulfil with Synergy
rebrand
Fulfil with Synergy is a complex fulfilment business, but the quality clients experience comes down to something simple: care. Every order is handled as a reflection of the brand behind it.
After more than six years supporting the team's marketing and communications, I knew the rebrand did not need to invent a new story. It needed to make the existing one easier to recognise and easier for the business to build from.
The decision was to create the identity around a handwritten signature: a mark of ownership, care and accountability. It gave the rebrand a human idea strong enough to hold together the practical demands of a growing operation.
From that idea, Studio Aitch developed the brandmark, typography and tone of voice, then carried the same thinking into photography, film, signage, promotional material and the new website. Trusted specialists were brought in where they added value, while the creative direction and client relationship stayed with me throughout.
The result is a clearer, more distinctive brand that feels closer to the people behind the business and gives Fulfil with Synergy a consistent foundation for the next stage of its growth.
“We’ve worked with Ryan since 2020, where he has applied his creative acumen to client proposals, tender responses and insight documents. His creative support, imagination and fresh thinking have played a key role in the quality and professionalism of our output.
Last year we appointed a London-based agency to oversee our brand refresh, as they positioned themselves as a “full-service partner”. Within weeks it became apparent they lacked the creativity and agility we were looking for, and were too far removed from the essence of our business.
We invited Ryan into the pitch process. In what felt like days, he produced a comprehensive initial brand platform & concepts development deck, and we were immediately convinced. From that point we appointed Studio Aitch to lead the full refresh programme: the brandmark, the brand identity, and the content, design and development of our new website, alongside oversight of photography, videography, signage and promotional material to support the launch. In practice, Studio Aitch became the full-service partner we were originally looking for.
If I were to sum Studio Aitch up in a few words, I’d say he’s patient (and he needed to be working with us!), flexible, easy to work with, and most importantly design rich. We’re incredibly proud of our rebrand, and that’s down to Ryan. If you’d like a personal reference — don’t hesitate to get in touch with me.”
Gary Rees, Founder & CEO
Fulfil with Synergy